Campaign Performance Report
Last updated: Today
Campaign Highlights
Best Cost/Conversion
$47.36
August (Search Ads)
Lowest CPM
$2.72
October (YouTube Ads)
Highest Interaction Rate
18.57%
July (YouTube Ads)
Search Ads - Lead Generation
Performance:
12% improvement in cost/conversion
Monthly Performance
Cost per conversion trending downward
| Month | Cost | Conversions | Cost per Conversion | Trend |
|---|---|---|---|---|
| July | $1,216.00 | 19 | $64.00 | Base |
| August | $1,184.00 | 25 | $47.36 | 26% improvement |
| September | $1,244.00 | 24 | $51.83 | 9% decrease |
| October (to-date) | $648.00 | 12 | $54.00 | 16% improvement vs July |
YouTube Ads - Impressions/Views
Performance:
10% lower CPM than July
Engagement Metrics
Consistent interaction rate above 16%
| Month | Cost | Impressions | Engagements | CPM | Interaction Rate |
|---|---|---|---|---|---|
| July | $359.00 | 117,841 | 21,878 | $3.05 | 18.57% |
| August | $547.00 | 187,398 | 32,065 | $2.92 | 17.11% |
| September | $625.00 | 195,547 | 33,158 | $3.19 | 16.96% |
| October (to-date) | $279.00 | 102,445 | 17,654 | $2.72 | 17.23% |
