Leads go cold
An inquiry that waits until tomorrow for a call has usually moved on to the next school.
More enrolled students, not just more leads.
Ads, landing pages, instant follow-up and AI admissions agents, built only for schools.
For career, trade, healthcare, workforce and online schools. You'll talk with Joel or Blake.
Marcus T.
9:42:03 PM
Form submitted
Google Ads, keyword "hvac classes near me"
9:42:09 PM
Text sent by AI assistant
Hi Marcus, this is the AI assistant for [School]. Thanks for asking about HVAC training. Are you looking at day or evening classes?
9:44:31 PM
Marcus replied
Evening. I work days.
9:46:12 PM
Admissions call booked
Tue 10:00 AM. Reminders set for 24h and 1h before.
New
Contacted
Booked
Attended
Enrolled
Illustration with sample data.
The leads come in. Then the leaks start.
Most schools don't lose students at the ad. They lose them in the hours after the inquiry.
Admissions can't answer every call
Calls after hours and during class hit voicemail, and the caller dials the next number on the list.
Booked students don't show
Without reminders and a rebooking plan, a booked appointment is just a name on the calendar.
One system, from ad click to enrolled student.
Most agencies hand off leads. We build and run the whole path, as one team, only for schools.
1
2
Convert
A dedicated page for every ad group, so the page matches what the student searched.
3
Respond
A text and email within seconds, day or night. Staff answer calls first, then the AI, so none hit voicemail.
4
Enroll
Every lead tracked from keyword to enrollment, with enrollments sent back to Google Ads.
Book a strategy call
Everything is built and tested in our demo account before it touches yours.
What we build and run for you
Five services, one team, managed daily. Take the whole system or start where the leak is worst.
Paid Ads
Stop paying for clicks from job seekers.
Google, Microsoft and Meta campaigns built around your programs, with weekly search-term reviews.
Landing Pages & CRO
One ad group. One landing page. One message.
Fast, mobile-first pages with short forms and tracking built in.
CRM & Admissions System
Getting the booking is only half the job.
Speed to lead, missed-call text-back, pipelines and a no-show playbook your team can run.
AI Admissions Agents
Every call answered. Even at 9pm on a Saturday.
A Voice AI receptionist plus AI for text, web chat and Facebook and Instagram messages.
Lead Tracking & Reporting
Know which keyword produced each enrollment.
Booked, showed and enrolled counts by source, with weekly reports.
The school that texts first usually wins the student.
AI admissions agents cover nights, weekends and overflow. Your team takes the conversations that need a person.
Incoming call
Rang admissions
No answer
Answered by
AI receptionist
Program
Medical Assistant
Funding
Asked about WIOA
Result
Booked Mon 2:30 PM
Voice AI receptionist
Rings your staff first. If nobody picks up, the AI answers from your approved FAQ, qualifies the caller and books the call.
Web chat
Is the CNA class online?
Hi! I'm [School]'s AI assistant. Clinical hours are in person. Want a quick call with admissions to go over the schedule?
Sure, tomorrow morning
Conversation AI
Text, web chat and Facebook and Instagram messages, answered, qualified and booked. It steps aside the moment your team takes over.
Missed appointment
No-show
Scheduled
Tue 10:00 AM
Rebook text sent
Tue 10:20 AM
Reply
"Can we do Wed?"
Result
Rebooked Wed 4:00 PM
No-show rebooking
Reminders 24 hours and 1 hour before. If someone misses, they get a rebooking text instead of silence.
Our AI tells callers it's an AI assistant, never quotes tuition or promises jobs, pay or funding, and only says what your school has approved.
Each school signs off on its FAQ wording before anything goes live. Want to see it working? Join a Level Up session.
What we improve
The four numbers we watch for every school, every week.
Cost per lead
Themed ad groups, tight negative keywords and matched landing pages, so less spend goes to the wrong clicks.
Speed to lead
A text and an email within seconds of every inquiry, day or night.
Show rate
Confirmations, 24-hour and 1-hour reminders, and automatic rebooking for no-shows.
Keyword-to-enrollment visibility
See which searches produced students, not just form fills, and feed that back to Google Ads.
Built for schools that train adults for real jobs
Level Up with Enrollr
A free, live 30-minute session for school owners. A short lesson on one topic, then open Q&A with Joel and Blake. Open to non-clients.
Every other Wednesday, 3:00–3:30pm ET on Google Meet, with the Trade School Secrets community.
Questions school owners ask us
Which CRM do you use?
HighLevel. We build it and run it for you, including pipelines, follow-up, reminders, reporting and A2P 10DLC texting compliance.
How fast can we launch?
Most schools launch about two weeks after kickoff. That covers access, content, builds, testing in our demo account, and training your admissions team.
Do you work with my type of school?
We work with private career and trade schools, allied-health training programs, workforce and WIOA-funded training providers, and online and continuing-ed providers. If you're not sure you fit, ask us on a strategy call.
Will the AI say things we haven't approved?
No. Our AI tells callers it's an AI assistant, never quotes tuition or promises jobs, pay or funding, and only says what your school has approved. You sign off on the FAQ wording before it goes live.
Let's fill your next start date.
Tell us about your programs and your enrollment goals. We'll show you where students are slipping through and what we'd fix first.
Book a strategy callTalk enrollment growth with Joel or Blake
Two quick questions, then pick a time that works for you.
Google Meet or phonePick your timeNo-pressure call
Book a strategy call
How would you like to meet?
Who would you like to talk with?