Built for schools that train adults for real jobs.
Trade and career schools, healthcare programs, workforce and WIOA training, and online schools. You won't find our clients' names here. Their competitors read websites too.
Schools we work with
School types only. We never publish client names.
Enrollr by the numbers
Real numbers from our client accounts, with the dates they cover.
30+
schools we work with, October 2026
1,000+
leads from 15 active ad accounts in September 2026
$23
blended cost per lead across those accounts, September 2026
1,200+
unrelated searches blocked across accounts, October 1–20, 2026
Leads and spend from Google Ads and our lead tracking. Results vary by program, market and budget.
Students search by trade, and by city.
HVAC, electrical, plumbing, appliance repair and other hands-on trades. A student searching “electrician school near me” should land on an electrician page, not your homepage.
How we help
An ad group and a landing page for each trade
Job-seeker searches like “hvac jobs” blocked every day
Program lengths and start dates kept current in ads and pages
School snapshot
Trade school, Texas
In October we launched five new ad groups (Electrician, HVAC, Plumbing, a regional trade school group and WIOA), each with its own landing page, and updated program lengths across the ads.
136
leads, September 2026
$20.79
cost per lead, September 2026
Certification programs with fast start dates.
CNA, medical assistant, phlebotomy and other allied health programs. Students compare a few schools quickly, and some of the best searches aren't in English.
How we help
Separate ad groups and pages for each certification
Spanish-language searches kept open where the school serves Spanish speakers
Automated match types switched off when they pull in the wrong searches
School snapshot
Allied health school, Texas
We turned off AI Max, blocked about 171 unrelated searches, and kept Spanish-language CNA and phlebotomy searches running.
$38.58
cost per lead, September 2026
$40
the school's cost-per-lead goal
Funded training draws job seekers too.
WIOA-approved programs attract two audiences: students who may qualify for funded training, and people looking for a job today. The ads and pages have to tell them apart.
How we help
WIOA ad groups and pages written for funded-training searches
Job-training searches kept open, job listings blocked
No “free” claims in tuition ads
School snapshot
WIOA HVAC program, Southern California
We launched WIOA and HVAC Technician ad groups for LA County with a new landing page, added 17 WIOA keywords, and reopened job-training searches that a broad “jobs” negative had been blocking.
$15.65
cost per lead, September 2026 (goal: $20)
91
leads, September 2026
Online programs compete with everyone.
Online trade and certificate programs aren't limited to one city, and neither is the competition. Tight ad groups and daily search-term reviews keep spend on students who can actually enroll.
How we help
An ad group and a landing page for each program
Search terms reviewed daily, wasted spend blocked
Every lead traced back to its keyword
School snapshots
Two online trade schools
One in New England, one in the Midwest. September 2026.
137
leads, New England school
$26.52
cost per lead, New England school
74
leads, Midwest school
$24.16
cost per lead, Midwest school
Want the full story behind the numbers?
Our Results page walks through what we changed in specific accounts, and what happened next.
Let's fill your next start date.
Tell us what kind of school you run and which programs you need to fill. We'll show you what we'd build first.