Every ad points to the homepage
Students land on a page about everything and have to hunt for the program they searched.
One ad group. One landing page. One message.
A dedicated page for every ad group, so the page says exactly what the student searched for. Mobile-first, fast, and tracked.
Message match
Matched
Search
hvac certification near me
Ad headline
Get HVAC Certified in [City]
Page headline
HVAC Certification in [City]
Form
Name, phone, email, program
Button
Get program info
Illustration with sample data.
The ad worked. The page lost them.
Slow on a phone
Students search from their phones. A page that stalls loses the click you already paid for.
Long forms, no tracking
Ten-field forms scare people off, and without tracking you can't tell which page is working.
What every page gets
Keyword
cna classes near me
Ad
CNA Classes in [City]
Page
CNA Classes in [City]
Message match
The headline repeats what the student searched and what the ad promised.
/hvac-school-near-me
/hvac-certification
/hvac-online
/hvac-classes
/hvac-[city]
One page per ad group
School and Near Me, Certification, Online, Classes and Location each get their own page.
Designed at
Phone width first
Above the fold
Headline and button
Heavy scripts
Load on tap
Mobile-first and fast
Designed at phone width first. Images sized for phones, and no heavy embeds above the fold.
First name
Phone
Email
Program
Short forms
Name, phone, email and program. The rest of the questions belong on the admissions call.
Keyword
hvac certification near me
gclid
Captured
Landing page
/hvac-certification
Tracking built in
Source, keyword, gclid and landing page pass into your CRM with every lead.
Form submit
Tested
Conversion
Fires once
CRM contact
Created with source
Tested before launch
Every page is built and tested in our demo account first, with each conversion checked end to end.
From ad group to live page
1
Build
One page per ad group, written from your programs and approved claims.
2
Test
Built in our demo account first. Speed, forms and tracking checked on real phones.
3
Launch
Pages go live and connect to the matching ad groups.
4
Manage daily
Pages are watched alongside the ads and updated when programs, start dates or approvals change.
What we improve
Quality Score and CPC
Pages that match the ad and keyword score better with Google.
Form completion
Short forms on fast pages.
Mobile speed
Built for phones first.
Lead source accuracy
Every lead arrives with its keyword and page.
Landing page questions
Who writes the page copy?
We do, from your programs and the claims your school has approved. You sign off before anything goes live.
Let's fill your next start date.
Send us the ad you're running today. We'll show you what the page should say and what we'd fix first.
Book a strategy call