Leads counted, students not
A report full of leads tells you nothing about which ones became students.
Know which keyword produced each enrollment.
Every lead traced from the search term to the start date, with weekly reports and enrollments sent back to Google Ads.
Keyword report
Keyword
Leads / Booked / Enrolled
hvac school near me
18 / 11 / 3
hvac certification
12 / 6 / 2
hvac classes evening
5 / 3 / 1
hvac jobs
0 enrolled: negative added
Enrollments sent back to Google Ads
Illustration with sample data.
Most reports stop at the form fill.
Nobody knows which keywords enroll
Without the keyword on every lead, you can't cut the searches that never enroll.
Google optimizes for the wrong thing
If Google only sees form fills, it learns to find more form fills.
What you'll see
Source
Google Ads
Campaign
HVAC
Keyword
hvac school near me
Source down to the keyword
UTMs, gclid and landing page captured into your CRM with every lead.
Lead
Booked
Showed
Enrolled
Started
Booked, showed, enrolled
Counts for every stage, by source, so you see where students drop off.
First text
6 sec
First email
7 sec
First call
4 min
Speed to lead
How fast every inquiry got its first text, email and call.
Form submit
Tracked
Qualified call
Tracked
Call tracking number
By source
Form and call conversions
Both form fills and qualified calls tracked as conversions.
New leads
This week
Booked and enrolled
This week
Changes we made
Listed
Weekly reports
A short weekly report: what came in, what booked, what enrolled, and what we changed.
Enrolled
Sent to Google Ads
Matched by
gclid
Enrollments back to Google Ads
Enrollments sent back to Google as offline conversions, so bidding learns what a student looks like.
Tracking built with the campaigns, not after
1
Build
Tracking set up across ads, landing pages, calls and your CRM.
2
Test
Every conversion checked end to end in our demo account.
3
Launch
Tracking goes live with the campaigns.
4
Manage daily
Data checked daily, reports weekly, enrollments sent back to Google.
What we improve
Keyword-to-enrollment visibility
See which searches produce students.
Bidding signal
Google bids toward enrollments, not just form fills.
Wasted spend
Keywords that never enroll get cut.
Decision speed
A weekly report you can read in five minutes.
Tracking and reporting questions
What do we need to do?
Keep enrollment stages updated in the CRM. When a student enrolls or starts, that stage change is what we send back to Google.
How often do we get reports?
Weekly.
Let's fill your next start date.
Tell us what you can see today, and what you can't. We'll show you how we'd connect each enrollment back to its keyword.
Book a strategy call